Eight division world champion champion Manny Pacquiao launched his very own cryptocurrency on Sunday at a free concert in Manila, where he serenaded more than 2,000 fans to drum up interest in the product. (photos by Wendell Alinia)

The 40-year-old boxer, who defeated Keith Thurman to win the WBA welterweight championship in July and is also a Philippine senator, hopes to cash in on his “Pac” tokens, which will allow fans to buy his merchandise and interact with him via social media.

Manny Pacquiao

The “Pac” token will be listed on Singapore’s Global Crypto Offering Exchange (GCOX) and counts Pacquiao and ex-Liverpool and England soccer star Michael Owen as private investors, along with Sheikh Khaled bin Zayed al-Nahyan, a member of Abu Dhabi’s ruling family.

Manny Pacquiao

It is the world’s first celebrity cyrptocurrency. Tennis ace Caroline Wozniacki, Owen and singer Jason Derulo also plan to launch their own crypto tokens with GCOX.

Manny Pacquiao

At Sunday’s concert, Pacquiao sang songs from his own album which has sold thousands of copies and covers popular love songs.

Manny Pacquiao

Manny Pacquiao