Triller apparently agreed to pay an enormous amount of money for the exclusive streaming rights to the Mike Tyson-Roy Jones Jr. boxing exhibition. CNBC reported in a story posted to its website that owners of the emerging music sharing platform paid "north of $50 million" for the brand awareness they hope to gain by streaming Tyson-Jones on pay-per-view. Triller is considered competition for TikTok and other social media platforms, but Tyson-Jones will be the first live sporting event it offers on pay-per-view.
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