The battle lines have been drawn, and Dana White’s Zuffa Boxing – the outfit that has Turki Alalshikh’s backing – is ready to take on anyone in its quest to rule the sport.
When one considers White’s friends in high places – Donald Trump is another fan of the UFC boss – alongside the money that’s believed to be at his disposal, he would likely be made favorite to win, too. But the ‘old guard’ – promotional powerhouses like Matchroom, Top Rank, Queensberry and Golden Boy – are getting increasingly insistent that they will not be moved.
